{"id":494,"date":"2026-04-16T13:25:40","date_gmt":"2026-04-16T04:25:40","guid":{"rendered":"https:\/\/havas.jp\/?p=494"},"modified":"2026-04-21T09:09:33","modified_gmt":"2026-04-21T00:09:33","slug":"ai%e3%81%ab%e5%bc%95%e7%94%a8%e3%81%95%e3%82%8c%e3%82%8b%e6%96%87%e7%ab%a0%e3%81%ae%e4%bd%9c%e3%82%8a%e6%96%b9%e2%94%80%e2%94%80%e6%9d%b1%e5%a4%a7%e7%a0%94%e7%a9%b6%e3%81%8c%e7%a4%ba%e3%81%97%e3%81%9f","status":"publish","type":"post","link":"https:\/\/havas.jp\/?p=494","title":{"rendered":"Perplexity\u3084ChatGPT\u306b\u81ea\u5206\u306e\u8a18\u4e8b\u3092\u5f15\u7528\u3055\u305b\u308b\u65b9\u6cd5\u2500\u2500\u6771\u5927\u7814\u7a76\u767a\u306e&#8221;\u69cb\u9020\u3060\u3051\u3067\u5dee\u304c\u3064\u304f&#8221;GEO\u6226\u7565"},"content":{"rendered":"<p><!-- \u25bc \u3053\u3053\u304b\u3089WordPress\u30a8\u30c7\u30a3\u30bf\u306b\u30b3\u30d4\u30da\u3057\u3066\u304f\u3060\u3055\u3044 \u25bc --><\/p>\n<p>\u300cChatGPT\u306b\u5f15\u7528\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3063\u3066\u3001\u7d50\u5c40\u3069\u3046\u66f8\u3051\u3070\u3044\u3044\u306e\uff1f\u300d\u2014\u2014AI\u691c\u7d22\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u305f\u4eca\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u306a\u3089\u8ab0\u3082\u304c\u4e00\u5ea6\u306f\u8003\u3048\u305f\u306f\u305a\u306e\u554f\u3044\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u6771\u4eac\u5927\u5b66\u30fb\u7b51\u6ce2\u5927\u5b66\u30fb\u5e83\u5cf6\u5927\u5b66\u306e\u7814\u7a76\u30c1\u30fc\u30e0\u304c2026\u5e743\u6708\u306b\u8208\u5473\u6df1\u3044\u8ad6\u6587\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u30bf\u30a4\u30c8\u30eb\u306f <strong>\u300cStructural Feature Engineering for Generative Engine Optimization: How Content Structure Shapes Citation Behavior\u300d<\/strong>\u3002\u65e5\u672c\u8a9e\u3067\u8a00\u3048\u3070\u3001\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e<em>\u69cb\u9020<\/em>\u304c\u3001AI\u306e\u5f15\u7528\u884c\u52d5\u3092\u3069\u3046\u5de6\u53f3\u3059\u308b\u304b\u300d\u3092\u4f53\u7cfb\u7684\u306b\u8abf\u3079\u305f\u7814\u7a76\u3067\u3059\u3002<\/p>\n<p>\u7d50\u8ad6\u3092\u5148\u306b\u8a00\u3063\u3066\u3057\u307e\u3046\u3068\u2014\u2014<strong>\u6587\u7ae0\u306e\u4e2d\u8eab\u3092\u5909\u3048\u306a\u304f\u3066\u3082\u3001\u69cb\u9020\u3092\u6574\u3048\u308b\u3060\u3051\u3067\u5f15\u7528\u7387\u304c\u5e73\u574717.3%\u5411\u4e0a\u3057\u305f<\/strong>\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u3053\u306e\u8ad6\u6587\u300cGEO-SFE\u300d\u3092\u3001\u5b9f\u52d9\u76ee\u7dda\u3067\u8aad\u307f\u89e3\u3044\u3066\u307f\u307e\u3059\u3002<\/p>\n<h2>\u305d\u3082\u305d\u3082GEO\u3068\u306f\uff1f<\/h2>\n<p>GEO\uff08Generative Engine Optimization\uff09\u306f\u3001ChatGPT\u3001Perplexity\u3001Google AI Overviews\u3001Claude\u306a\u3069\u306eAI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u300c\u5f15\u7528\u3055\u308c\u3084\u3059\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u3064\u304f\u308b\u65bd\u7b56\u306e\u7dcf\u79f0\u3067\u3059\u3002SEO\u304c\u300c\u691c\u7d22\u7d50\u679c\u3067\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u300d\u3053\u3068\u3092\u76ee\u6307\u3057\u305f\u306e\u306b\u5bfe\u3057\u3001GEO\u306f\u300cAI\u306e\u56de\u7b54\u306e\u4e2d\u3067\u8a00\u53ca\u3055\u308c\u308b\u300d\u3053\u3068\u304c\u30b4\u30fc\u30eb\u3002<\/p>\n<p>\u5f93\u6765\u306eGEO\u7814\u7a76\u306f\u3001\u300c\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u76db\u308a\u8fbc\u3080\u300d\u300c\u6a29\u5a01\u3042\u308b\u5f15\u7528\u3092\u5165\u308c\u308b\u300d\u300c\u65ad\u5b9a\u7684\u306a\u8a00\u3044\u56de\u3057\u306b\u3059\u308b\u300d\u3068\u3044\u3063\u305f<strong>\u6587\u7ae0\u306e\u610f\u5473\u7684\u306a\u6539\u5584<\/strong>\u306b\u96c6\u4e2d\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067\u3001\u898b\u51fa\u3057\u306e\u4ed8\u3051\u65b9\u3001\u6bb5\u843d\u306e\u9577\u3055\u3001\u592a\u5b57\u306e\u4f7f\u3044\u65b9\u3068\u3044\u3063\u305f<strong>\u69cb\u9020\u7684\u306a\u8981\u7d20<\/strong>\u304c\u3069\u308c\u3060\u3051\u5f15\u7528\u7387\u306b\u5f71\u97ff\u3059\u308b\u304b\u306f\u3001\u307b\u3068\u3093\u3069\u89e3\u660e\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<h2>\u63d0\u6848\u3055\u308c\u305f\u624b\u6cd5\u300cGEO-SFE\u300d<\/h2>\n<p>\u8ad6\u6587\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u69cb\u9020\u3092<strong>3\u3064\u306e\u968e\u5c64<\/strong>\u306b\u5206\u89e3\u3057\u3066\u5b9a\u91cf\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u3092\u6700\u9069\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cGEO-SFE\u300d\u3092\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>1. \u30de\u30af\u30ed\u69cb\u9020\uff08\u6587\u66f8\u5168\u4f53\u306e\u8a2d\u8a08\uff09<\/h3>\n<p>\u898b\u51fa\u3057\u306e\u968e\u5c64\u3001\u30bb\u30af\u30b7\u30e7\u30f3\u540c\u58eb\u306e\u3064\u306a\u304c\u308a\u3001\u5185\u90e8\u30ea\u30f3\u30af\u306e\u5bc6\u5ea6\u306a\u3069\u3001\u6587\u66f8\u5168\u4f53\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u3092\u6307\u3057\u307e\u3059\u3002\u8ad6\u6587\u306e\u5206\u6790\u306b\u3088\u308b\u3068\u2014\u2014<\/p>\n<ul>\n<li>\u898b\u51fa\u3057\u306e\u968e\u5c64\u306f<strong>3\u301c5\u6bb5<\/strong>\u304c\u30d9\u30b9\u30c8\uff08\u6df1\u3059\u304e\u308b\u3068AI\u306e\u6ce8\u610f\u304c\u5206\u6563\u3001\u6d45\u3059\u304e\u308b\u3068\u6574\u7406\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u5224\u65ad\u3055\u308c\u308b\uff09<\/li>\n<li>\u5185\u90e8\u30ea\u30f3\u30af\u306e\u5bc6\u5ea6\u306f<strong>0.15\u301c0.20<\/strong>\u304c\u7406\u60f3<\/li>\n<li>\u30bb\u30af\u30b7\u30e7\u30f3\u9593\u306e\u610f\u5473\u7684\u306a\u9023\u7d9a\u6027\u304c\u9ad8\u3044\u307b\u3069\u5f15\u7528\u3055\u308c\u3084\u3059\u3044<\/li>\n<\/ul>\n<h3>2. \u30e1\u30bd\u69cb\u9020\uff08\u6bb5\u843d\u30fb\u30bb\u30af\u30b7\u30e7\u30f3\u30ec\u30d9\u30eb\uff09<\/h3>\n<p>\u6bb5\u843d\u306e\u9577\u3055\u3084\u30ea\u30b9\u30c8\u30fb\u8868\u306a\u3069\u306e\u69cb\u9020\u5316\u8981\u7d20\u306e\u4f7f\u3044\u65b9\u3067\u3059\u3002\u3053\u3053\u304c\u3051\u3063\u3053\u3046\u5b9f\u52d9\u7684\u306b\u91cd\u8981\u3002<\/p>\n<ul>\n<li>\u6bb5\u843d\u306e\u9577\u3055\u306f<strong>150\u301c300\u8a9e<\/strong>\u304c\u6700\u9069\uff08\u65e5\u672c\u8a9e\u3067\u8a00\u3048\u3070\u6982\u306d300\u301c600\u6587\u5b57\u7a0b\u5ea6\uff09<\/li>\n<li>300\u8a9e\u3092\u8d85\u3048\u308b\u3068\u3001\u6bb5\u843d\u306e\u4e2d\u76e4\u3067<strong>\u6ce8\u610f\u529b\u304c31%\u4f4e\u4e0b<\/strong>\u3059\u308b\u3068\u3044\u3046\u5225\u7814\u7a76\u306e\u77e5\u898b\u3068\u4e00\u81f4<\/li>\n<li>150\u8a9e\u672a\u6e80\u3060\u3068\u60c5\u5831\u304c\u5206\u65ad\u3055\u308c\u3001\u5f15\u7528\u78ba\u7387\u304c23%\u4e0b\u304c\u308b<\/li>\n<li>\u30ea\u30b9\u30c8\u30fb\u8868\u30fb\u30b3\u30fc\u30c9\u30d6\u30ed\u30c3\u30af\u306a\u3069\u69cb\u9020\u5316\u8981\u7d20\u306f\u5168\u4f53\u306e<strong>25\u301c35%<\/strong>\u3092\u5360\u3081\u308b\u306e\u304c\u7406\u60f3<\/li>\n<li>\u69cb\u9020\u5316\u3055\u308c\u305f\u60c5\u5831\u306f\u3001\u30d7\u30ec\u30fc\u30f3\u306a\u6563\u6587\u3068\u6bd4\u3079\u3066<strong>AI\u306e\u62bd\u51fa\u7cbe\u5ea6\u304c43%\u9ad8\u3044<\/strong><\/li>\n<\/ul>\n<h3>3. \u30df\u30af\u30ed\u69cb\u9020\uff08\u6587\u30fb\u8a9e\u30ec\u30d9\u30eb\uff09<\/h3>\n<p>\u592a\u5b57\u30fb\u30a4\u30bf\u30ea\u30c3\u30af\u306a\u3069\u306e\u5f37\u8abf\u3084\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u914d\u7f6e\u4f4d\u7f6e\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5f37\u8abf\u30de\u30fc\u30ab\u30fc\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u5168\u4f53\u306e<strong>5\u301c10%<\/strong>\u306b\u7d5e\u308b\uff08\u591a\u3059\u304e\u308b\u3068\u9006\u52b9\u679c\uff09<\/li>\n<li>\u5f37\u8abf\u306e\u52b9\u679c\u306f <strong>\u592a\u5b57 &gt; \u30a4\u30bf\u30ea\u30c3\u30af &gt; \u4e0b\u7dda<\/strong> \u306e\u9806<\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u306f<strong>\u6587\u982d<\/strong>\u307e\u305f\u306f<strong>\u30bb\u30af\u30b7\u30e7\u30f3\u5883\u754c<\/strong>\u306b\u914d\u7f6e\u3059\u308b\u3068\u6ce8\u610f\u3092\u96c6\u3081\u3084\u3059\u3044\uff08\u6587\u4e2d\u306e\u6a19\u6e96\u4f4d\u7f6e\u3068\u6bd4\u3079\u30662\u500d\u306e\u6ce8\u610f\u3092\u5f15\u304f\uff09<\/li>\n<\/ul>\n<h2>AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u3063\u3066\u300c\u597d\u307f\u300d\u304c\u9055\u3046<\/h2>\n<p>\u9762\u767d\u3044\u306e\u306f\u3001\u8ad6\u6587\u304cAI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30923\u3064\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u6226\u7565\u304c\u7570\u306a\u308b\u3068\u6307\u6458\u3057\u3066\u3044\u308b\u70b9\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3<\/th>\n<th>\u4ee3\u8868\u4f8b<\/th>\n<th>\u91cd\u8996\u3055\u308c\u308b\u69cb\u9020<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Search-then-Synthesize\u578b<\/td>\n<td>Google SGE\u3001Bing Chat<\/td>\n<td>\u30e1\u30bf\u69cb\u9020\u306e\u660e\u78ba\u3055\u3001\u5192\u982d\u306e\u60c5\u5831\u5bc6\u5ea6<\/td>\n<\/tr>\n<tr>\n<td>Iterative Refinement\u578b<\/td>\n<td>Perplexity\u3001Phind<\/td>\n<td>\u76f8\u4e92\u53c2\u7167\u306e\u8c4a\u5bcc\u3055\u3001\u968e\u5c64\u306e\u5e45<\/td>\n<\/tr>\n<tr>\n<td>Integrated Search-Generation\u578b<\/td>\n<td>ChatGPT\u3001Claude<\/td>\n<td>\u30c1\u30e3\u30f3\u30af\u306e\u72ec\u7acb\u6027\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u591a\u69d8\u6027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3064\u307e\u308a\u3001ChatGPT\u3084Claude\u3092\u610f\u8b58\u3059\u308b\u306a\u3089\u300c\u5404\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u5358\u72ec\u3067\u610f\u5473\u3092\u6210\u3059\u3088\u3046\u306b\u66f8\u304f\u300d\u300c\u30ea\u30b9\u30c8\u3084\u8868\u3092\u7a4d\u6975\u7684\u306b\u4f7f\u3046\u300d\u304c\u52b9\u304d\u3084\u3059\u304f\u3001Perplexity\u3092\u72d9\u3046\u306a\u3089\u300c\u5185\u90e8\u30ea\u30f3\u30af\u3084\u95a2\u9023\u60c5\u5831\u306e\u7db2\u76ee\u3092\u5145\u5b9f\u3055\u305b\u308b\u300d\u306e\u304c\u52b9\u304f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u5b9f\u9a13\u7d50\u679c\u2014\u2014\u3069\u308c\u304f\u3089\u3044\u52b9\u679c\u304c\u3042\u3063\u305f\u304b<\/h2>\n<p>\u7814\u7a76\u30c1\u30fc\u30e0\u306f\u3001GEO-bench\uff08GEO\u8a55\u4fa1\u7528\u306e\u6a19\u6e96\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\uff09\u304b\u3089200\u8a18\u4e8b\u3092\u62bd\u51fa\u3057\u30016\u3064\u306e\u4e3b\u8981AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u3001\u6700\u9069\u5316\u524d\u5f8c\u306e\u5f15\u7528\u7387\u3092\u6bd4\u8f03\u3057\u307e\u3057\u305f\u3002\u7dcf\u30c6\u30b9\u30c8\u4ef6\u6570\u306f2,400\u4ef6\u3067\u3059\u3002<\/p>\n<h3>\u4e3b\u306a\u7d50\u679c<\/h3>\n<ul>\n<li>\u5168\u4f53\u306e\u5f15\u7528\u7387\u304c <strong>+17.3%<\/strong>\uff08\u7d71\u8a08\u7684\u306b\u6709\u610f\u3001p &lt; 0.001\uff09<\/li>\n<li>Search-then-Synthesize\u578b.     \uff1a+19.2%<\/li>\n<li>Iterative Refinement\u578b.       \uff1a+14.0%<\/li>\n<li>Integrated Search-Generation\u578b\uff1a+19.7%<\/li>\n<li>\u4e3b\u89b3\u7684\u306a\u54c1\u8cea\u8a55\u4fa1\uff08G-Eval\uff09\u3067\u3082\u5e73\u5747 +18.5% \u306e\u6539\u5584<\/li>\n<li>\u7279\u306b\u300c\u5f71\u97ff\u529b\u300d(+32.0%)\u3068\u300c\u30af\u30ea\u30c3\u30af\u78ba\u7387\u300d(+31.4%)\u306e\u5411\u4e0a\u304c\u9855\u8457<\/li>\n<\/ul>\n<h3>3\u968e\u5c64\u306e\u3046\u3061\u3001\u3069\u3053\u304c\u52b9\u3044\u305f\u306e\u304b\uff1f<\/h3>\n<p>\u5404\u968e\u5c64\u3092\u53d6\u308a\u9664\u3044\u305f\u5b9f\u9a13\uff08\u30a2\u30d6\u30ec\u30fc\u30b7\u30e7\u30f3\u5206\u6790\uff09\u3067\u306f\u3001\u5f15\u7528\u7387\u5411\u4e0a\u3078\u306e\u5bc4\u4e0e\u306f\u2014\u2014<\/p>\n<ul>\n<li>\u30de\u30af\u30ed\u69cb\u9020\uff1a<strong>44.9%<\/strong><\/li>\n<li>\u30e1\u30bd\u69cb\u9020\u3000\uff1a<strong>39.7%<\/strong><\/li>\n<li>\u30df\u30af\u30ed\u69cb\u9020\uff1a<strong>15.4%<\/strong><\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001\u592a\u5b57\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u4f4d\u7f6e\u3068\u3044\u3063\u305f\u30df\u30af\u30ed\u306a\u8abf\u6574\u3088\u308a\u3001<strong>\u6587\u66f8\u5168\u4f53\u306e\u898b\u51fa\u3057\u8a2d\u8a08\u3068\u6bb5\u843d\u69cb\u6210\u306e\u307b\u3046\u304c\u5727\u5012\u7684\u306b\u52b9\u304f<\/strong>\u3068\u3044\u3046\u3053\u3068\u3002\u3053\u308c\u306f\u7d0d\u5f97\u611f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u660e\u65e5\u304b\u3089\u4f7f\u3048\u308b\u5b9f\u8df5\u7684\u306a\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<p>\u8ad6\u6587\u306e\u77e5\u898b\u3092\u305d\u306e\u307e\u307e\u8a18\u4e8b\u5236\u4f5c\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u3001\u3053\u3093\u306a\u611f\u3058\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u2705 \u898b\u51fa\u3057\u968e\u5c64\u306f3\u301c5\u6bb5\u306b\u53ce\u3081\u308b\uff08H2\u3001H3\u3001H4\u304f\u3089\u3044\u307e\u3067\uff09<\/li>\n<li>\u2705 1\u6bb5\u843d\u306f300\u301c600\u6587\u5b57\u7a0b\u5ea6\u3092\u76ee\u5b89\u306b<\/li>\n<li>\u2705 \u30ea\u30b9\u30c8\u30fb\u8868\u30fb\u5f15\u7528\u30dc\u30c3\u30af\u30b9\u3092\u610f\u8b58\u7684\u306b\u631f\u3080\uff08\u5168\u4f53\u306e1\/4\u301c1\/3\u304c\u7406\u60f3\uff09<\/li>\n<li>\u2705 \u592a\u5b57\u306f\u4f7f\u3044\u3059\u304e\u305a\u30015\u301c10%\u4ee5\u5185\u306b\u6291\u3048\u308b<\/li>\n<li>\u2705 \u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u6587\u982d\u3084\u30bb\u30af\u30b7\u30e7\u30f3\u5192\u982d\u306b\u7f6e\u304f<\/li>\n<li>\u2705 \u5404\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u5358\u72ec\u3067\u3082\u610f\u5473\u304c\u901a\u308b\u3088\u3046\u3001\u6587\u8108\u3092\u88dc\u8db3\u3059\u308b<\/li>\n<li>\u2705 \u95a2\u9023\u8a18\u4e8b\u3078\u306e\u5185\u90e8\u30ea\u30f3\u30af\u3092\u9069\u5207\u306a\u5bc6\u5ea6\u3067\u914d\u7f6e\u3059\u308b<\/li>\n<\/ul>\n<h2>\u8ad6\u6587\u3092\u300c\u4f7f\u3048\u308b\u300d\u5f62\u306b\u3057\u305f\u2500\u2500Claude Code\u30b9\u30ad\u30eb\u300cgeo-sfe\u300d\u3092\u516c\u958b\u3057\u307e\u3057\u305f<\/h2>\n<p>\u2026\u2026\u3068\u306f\u3044\u3048\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u6bce\u56de\u624b\u52d5\u3067\u78ba\u8a8d\u3057\u306a\u304c\u3089\u8a18\u4e8b\u3092\u66f8\u304f\u306e\u306f\u3001\u6b63\u76f4\u3057\u3093\u3069\u3044\u3002\u305d\u3053\u3067\u30cf\u30d0\u30b9\u3067\u306f\u3001\u3053\u306eGEO-SFE\u8ad6\u6587\u306e\u624b\u6cd5\u3092<strong>Claude Code\u306e\u30ab\u30b9\u30bf\u30e0\u30b9\u30ad\u30eb\u3068\u3057\u3066\u5b9f\u88c5<\/strong>\u3057\u3001GitHub\u3067\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/claudenavi.com\/app\/geo-sfe\" target=\"_blank\" rel=\"noopener\"><br \/>\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/claudenavi.com\/app\/geo-sfe\/opengraph-image\" alt=\"Claude Navi\" width=\"1200\" height=\"630\" style=\"max-width:100%;\"><br \/>\n    <br \/>\u3053\u3061\u3089\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\uff1ahttps:\/\/claudenavi.com\/app\/geo-sfe<br \/>\n  <\/a> <\/p>\n<h3>\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\uff1f<\/h3>\n<p>2\u3064\u306e\u30b9\u30e9\u30c3\u30b7\u30e5\u30b3\u30de\u30f3\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u3060\u3051\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30b9\u30ad\u30eb\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30b3\u30de\u30f3\u30c9<\/th>\n<th>\u3067\u304d\u308b\u3053\u3068<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>\/geo-analyze<\/code><\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u69cb\u9020\u30923\u968e\u5c64\u3067\u5206\u6790\u3057\u3001\u6539\u5584\u63d0\u6848\u3092\u30ec\u30dd\u30fc\u30c8\uff08<code>geo-report.md<\/code>\uff09\u3068\u3057\u3066\u51fa\u529b<\/td>\n<\/tr>\n<tr>\n<td><code>\/geo-optimize<\/code><\/td>\n<td>GEO-SFE\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u57fa\u3065\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u69cb\u9020\u3092\u81ea\u52d5\u6700\u9069\u5316\uff08\u610f\u5473\u306f\u4fdd\u3063\u305f\u307e\u307e\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/h3>\n<p>Claude Code\u304c\u65e2\u306b\u5165\u3063\u3066\u3044\u308b\u74b0\u5883\u306a\u3089\u3001\u30b3\u30de\u30f3\u30c9\u4e00\u767a\u3067\u5c0e\u5165\u3067\u304d\u307e\u3059\u3002<\/p>\n<pre><code>git clone https:\/\/github.com\/havaslabo\/geo-sfe.git\r\ncd geo-sfe\r\n.\/install.sh<\/code><\/pre>\n<h3>\u4f7f\u3044\u65b9<\/h3>\n<p>\u57f7\u7b46\u4e2d\u306e\u8a18\u4e8b\u30d5\u30a1\u30a4\u30eb\u304c\u3042\u308b\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3067Claude Code\u3092\u8d77\u52d5\u3057\u3001\u30b9\u30e9\u30c3\u30b7\u30e5\u30b3\u30de\u30f3\u30c9\u3092\u53e9\u304f\u3060\u3051\u3002<\/p>\n<pre><code># \u30ab\u30ec\u30f3\u30c8\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u4ee5\u4e0b\u306e\u5168\u8a18\u4e8b\u3092\u5206\u6790\r\n\/geo-analyze\r\n \r\n# \u7279\u5b9a\u306e\u30d5\u30a1\u30a4\u30eb\u3060\u3051\u6700\u9069\u5316\r\n\/geo-optimize article.md\r\n \r\n# \u72d9\u3046AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u6307\u5b9a\u3057\u3066\u6700\u9069\u5316\r\n\/geo-optimize article.md sts   # Google SGE \/ Bing Chat \u5411\u3051\r\n\/geo-optimize article.md ir    # Perplexity \/ Phind \u5411\u3051\r\n\/geo-optimize article.md isg   # ChatGPT \/ Claude \u5411\u3051<\/code><\/pre>\n<p>\u8ad6\u6587\u306b\u51fa\u3066\u304d\u305f3\u3064\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\uff08Search-then-Synthesize \/ Iterative Refinement \/ Integrated Search-Generation\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u6700\u9069\u5316\u30e2\u30fc\u30c9\u3092\u7528\u610f\u3057\u3066\u3044\u308b\u306e\u3067\u3001<strong>\u3069\u306eAI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u5f15\u7528\u3092\u72d9\u3046\u304b<\/strong>\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001<code>\/geo-optimize<\/code>\u306f\u5143\u30d5\u30a1\u30a4\u30eb\u3092<strong>\u4e0a\u66f8\u304d\u4fdd\u5b58<\/strong>\u3057\u307e\u3059\u3002\u5b9f\u884c\u524d\u306bGit\u3067\u30b3\u30df\u30c3\u30c8\u3057\u3066\u304a\u304f\u306e\u3092\u63a8\u5968\u3057\u307e\u3059\uff08\u3068\u3044\u3046\u304b\u3001\u3057\u306a\u3044\u3068\u75db\u3044\u76ee\u3092\u898b\u307e\u3059\uff09\u3002<\/p>\n<h3>\u4e2d\u8eab\u306f\u30b7\u30f3\u30d7\u30eb<\/h3>\n<p>\u30b9\u30ad\u30eb\u306e\u5b9f\u4f53\u306f\u3001\u8ad6\u6587\u306e\u624b\u6cd5\u3092\u69cb\u9020\u5316\u3057\u305fMarkdown\u30d5\u30a1\u30a4\u30eb\uff08Claude Code\u306e\u30ab\u30b9\u30bf\u30e0\u30b3\u30de\u30f3\u30c9\u5b9a\u7fa9\uff09\u3067\u3059\u3002Claude\u81ea\u8eab\u304c\u8ad6\u6587\u306e3\u968e\u5c64\u30eb\u30fc\u30eb\u3092\u8aad\u307f\u8fbc\u3093\u3067\u3001\u6587\u66f8\u3092\u89e3\u6790\u30fb\u6700\u9069\u5316\u3057\u3066\u304f\u308c\u308b\u4ed5\u7d44\u307f\u3002Python\u306e\u4f9d\u5b58\u95a2\u4fc2\u3082API\u30ad\u30fc\u3082\u4e0d\u8981\u3067\u3001Claude Code\u3055\u3048\u3042\u308c\u3070\u52d5\u304d\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u88c5\u3092\u8aad\u3081\u3070\u300c\u8ad6\u6587\u3092\u3069\u3046\u30d7\u30ed\u30f3\u30d7\u30c8\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u304b\u300d\u3082\u898b\u3089\u308c\u308b\u306e\u3067\u3001GEO\u306b\u8208\u5473\u304c\u3042\u308b\u65b9\u30fbClaude Code\u306e\u30b9\u30ad\u30eb\u958b\u767a\u306b\u8208\u5473\u304c\u3042\u308b\u65b9\u306b\u3082\u53c2\u8003\u306b\u306a\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081\u2014\u2014GEO\u306f\u300c\u4e2d\u8eab\u300d\u3068\u300c\u69cb\u9020\u300d\u306e\u4e21\u8f2a\u3078<\/h2>\n<p>\u3053\u308c\u307e\u3067GEO\u306e\u8b70\u8ad6\u306f\u300c\u4f55\u3092\u66f8\u304f\u304b\u300d\u306b\u504f\u308a\u304c\u3061\u3067\u3057\u305f\u304c\u3001\u4eca\u56de\u306e\u8ad6\u6587\u306f\u300c\u3069\u3046\u69cb\u9020\u5316\u3057\u3066\u898b\u305b\u308b\u304b\u300d\u3082\u540c\u3058\u304f\u3089\u3044\u91cd\u8981\u3060\u3068\u793a\u3057\u307e\u3057\u305f\u3002\u3068\u304f\u306b\u3001\u6587\u66f8\u5168\u4f53\u306e\u8a2d\u8a08\uff08\u30de\u30af\u30ed\u69cb\u9020\uff09\u304c\u5f15\u7528\u7387\u306e45%\u8fd1\u304f\u3092\u5de6\u53f3\u3059\u308b\u3068\u3044\u3046\u767a\u898b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u512a\u5148\u9806\u4f4d\u3092\u898b\u76f4\u3059\u304d\u3063\u304b\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>AI\u691c\u7d22\u306e\u6bd4\u91cd\u304c\u307e\u3059\u307e\u3059\u9ad8\u307e\u308b2026\u5e74\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u306b\u3068\u3063\u3066\u300cAI\u306b\u8aad\u307e\u308c\u3084\u3059\u3044\u69cb\u9020\u300d\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306f\u3001\u3082\u306f\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u524d\u63d0\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u96e3\u3057\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8aad\u8005\u306b\u3068\u3063\u3066\u8aad\u307f\u3084\u3059\u3044\u69cb\u9020\u306f\u3001\u305f\u3044\u3066\u3044AI\u306b\u3068\u3063\u3066\u3082\u8aad\u307f\u3084\u3059\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u8ad6\u6587\u306e\u539f\u6587\u306f<a href=\"https:\/\/arxiv.org\/abs\/2603.29979\" target=\"_blank\" rel=\"noopener\">arXiv\u3067\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u3059<\/a>\u306e\u3067\u3001\u3088\u308a\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u305c\u3072\u3002<\/p>\n<hr>\n<p><strong>\u6587\uff1a\u690d\u7530\uff08\u30cf\u30d0\u30b9\u5408\u540c\u4f1a\u793e \u7814\u7a76\u958b\u767a\u90e8\uff09<\/strong><\/p>\n<hr \/>\n<p><em>\u53c2\u8003\u6587\u732e\uff1aJunwei Yu, Yang MuFeng, Yepeng Ding, Hiroyuki Sato. &#8220;Structural Feature Engineering for Generative Engine Optimization: How Content Structure Shapes Citation Behavior.&#8221; arXiv:2603.29979, March 2026.<\/em><\/p>\n<p><!-- \u25b2 \u3053\u3053\u307e\u3067WordPress\u30a8\u30c7\u30a3\u30bf\u306b\u30b3\u30d4\u30da\u3057\u3066\u304f\u3060\u3055\u3044 \u25b2 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cChatGPT\u306b\u5f15\u7528\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3063\u3066\u3001\u7d50\u5c40\u3069\u3046\u66f8\u3051\u3070\u3044\u3044\u306e\uff1f\u300d\u2014\u2014AI\u691c\u7d22\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u305f\u4eca\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u306a\u3089\u8ab0\u3082\u304c\u4e00\u5ea6\u306f\u8003\u3048\u305f\u306f\u305a\u306e\u554f\u3044\u3067\u3059\u3002 \u3053\u306e\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u6771\u4eac\u5927\u5b66\u30fb\u7b51\u6ce2\u5927\u5b66\u30fb\u5e83\u5cf6\u5927\u5b66\u306e\u7814\u7a76\u30c1\u30fc\u30e0\u304c2 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/havas.jp\/?p=494\" class=\"more-link\"><span class=\"screen-reader-text\">&#8220;Perplexity\u3084ChatGPT\u306b\u81ea\u5206\u306e\u8a18\u4e8b\u3092\u5f15\u7528\u3055\u305b\u308b\u65b9\u6cd5\u2500\u2500\u6771\u5927\u7814\u7a76\u767a\u306e&#8221;\u69cb\u9020\u3060\u3051\u3067\u5dee\u304c\u3064\u304f&#8221;GEO\u6226\u7565&#8221; 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